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Visual Dashboards are built on Apache Superset and provide rich, interactive analytics beyond the standard tabular reports. They are embedded directly inside the Loyalife admin portal — no separate login or navigation to an external tool is required.

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Accessing dashboards

Navigate to Reports & Analytics → Dashboards in the left sidebar. Dashboards are listed as cards. Click any card to open the interactive dashboard embedded in the page.
Program Overview Dashboard showing Active Campaigns count, Total Cashback amount, and a Total Card Usage area chart with monthly trend data, alongside filter controls for date range and program selection
Access is permission-controlled. The superset permission on a user’s role determines whether the Dashboards menu item is visible. Contact your Loyalife administrator to enable access.

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Pinning a dashboard to the overview

Frequently used dashboards can be pinned to the Loyalty Overview home screen so they load immediately when you log in. To pin a dashboard, open it and use the pin option from the dashboard menu.

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Data sources

Dashboards pull from two pipelines: Dashboards are automatically filtered to the currently selected program — the program ID is passed at embed time, so you only see data for your program without any manual filtering.

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Firebase Analytics pipeline

Firebase events from all client mobile apps (Android, iOS, Web) flow into a shared BigQuery dataset. A nightly pipeline maps each app (bundle_id + platform) to its Loyalife program and writes results to the analytics database Superset queries. The pipeline supports:
  • Per-program breakdown — data is separated by bundle ID and platform
  • Gap recovery — if a day is missed, the pipeline automatically backfills all missing dates on the next run
  • Manual backfill — administrators can trigger a backfill for a specific date without disrupting the regular schedule

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Available dashboards

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Mobile app usage

Available per program, per platform (Android, iOS, Web), and per time range.

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Channel partner dashboards

For programs with channel partners:

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Program performance

  • Points issued vs. redeemed over time
  • Member tier distribution
  • Redemption category breakdown
  • Acquisition source split (referral vs. organic)

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Interacting with dashboards

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Filters

Every dashboard includes a filter bar. Common filters: Click Apply filters after making selections. Filters persist within your session.

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Drill-down

Most charts are interactive — click a bar, segment, or data point to drill into detail. For example, clicking a country on the DAU map opens a city-level breakdown.

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Exporting data

  1. Hover over a chart
  2. Click the ⋮ menu
  3. Select Export to CSV or Download PNG
For full dashboard exports, use the PDF option from the dashboard-level menu.

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Troubleshooting

Dashboard shows no data for recent days.
  • The Firebase pipeline runs at 2 AM. Yesterday’s data is available after that run completes.
  • If data is missing for more than one day, the pipeline may have failed. Contact your Loyalife administrator to trigger a manual backfill.
A program’s data is not appearing.
  • The program may not have Firebase Analytics configured for its app. Confirm with your technical team that analytics_sync_config includes the program’s bundle IDs.
Dashboards menu is not visible.
  • Your role may not have the superset permission. Ask your Loyalife administrator to enable dashboard access for your role.