Explore the platform
Getting Started
Access Loyalife, navigate the dashboard, and understand your program’s key metrics.
Members
View, search, filter, and manage the members enrolled in your loyalty program.
Rule Engine
Define the business logic that governs how members earn and accumulate points.
Tiers
Segment members into levels with escalating benefits based on engagement and spend.
Referrals
Grow your member base by rewarding existing members who bring in new ones.
Engage
Target the right members with segments, campaigns, and multi-channel communications.
Reports & Analytics
Measure program performance across transactions, members, and communications.
Access Control
Manage team members, roles, and approval workflows for secure program operations.
Fraud Prevention
Detect and flag unusual transactions before they impact your program.
How Loyalife works
Loyalife operates on two core mechanisms: Earn — Members accumulate points through purchases, engagement activities, promotional offers, and tier progression milestones. Burn — Members redeem accumulated points through the Marketplace for gift cards, physical products, travel, utility payments, charity donations, and miles exchange. These mechanisms are governed by the Rule Engine, which lets you define exactly how, when, and how many points members earn for any action.More resources
API Reference
Integrate Loyalife into your backend — member management, transactions, and redemption APIs.
Release Notes
Track new features, improvements, and changes across every Loyalife release.
Contact Support
Reach the Loyalife support team for help with your program.