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Broadcast campaigns are manually scheduled promotions that apply to a selected member segment during a specific time window. Use them to reward your best members, re-engage dormant ones, run seasonal offers, or test new incentive structures without permanently changing your base earning rules.

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Accessing campaigns

Navigate to Campaign Management → Broadcast Campaigns in the left sidebar.
Manage Campaigns screen listing campaigns with Campaign Name, Segments, Issued count, Campaign Type, Status columns and toggle controls to enable or disable each campaign

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What makes campaigns distinct from rules

The Rule Engine defines your program’s baseline earning logic — rules that always apply. Campaigns are time-limited promotions layered on top. A campaign starts on a specific date, ends on a specific date, and targets only members in a selected segment. When the campaign ends, earning logic reverts to the baseline. This separation means you can run aggressive promotions without permanently changing your core earning structure.

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Campaign components

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Creating a campaign

1

Go to Campaign Management → Broadcast Campaigns and click Create Campaign

The campaign creation form opens.
2

Name and schedule the campaign

Enter a campaign name and set start and end dates.
  • Start date must be today or a future date — you cannot create a campaign with a past start date.
  • End date must be on or after the start date.
  • Once a campaign is live (past start date), the start date cannot be moved to a future date.
3

Select a target segment

Choose the segment this campaign targets. Only members in that segment at the time of a qualifying transaction receive the campaign reward. Dynamic segments are evaluated in real time; Frozen segments use the membership snapshot from when the segment was created.
4

Define the incentive

Set what members earn for qualifying transactions during the campaign window:
5

Preview qualified members (optional)

Before launching, preview the count and list of members who currently qualify based on the selected segment. Use this to validate targeting before going live.
6

Link a communication (optional)

Attach a Communication template to notify members about the campaign. Members who know about the offer are significantly more likely to act on it.
7

Publish

Review all settings and publish. The campaign becomes active on the configured start date.

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Qualified members view

After a campaign is created, you can view members who qualify based on the linked segment:
  • A count of qualifying members
  • Individual member details
  • Cashback or reward data per member (useful for reconciliation and performance review)

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Schedule date validation

These validations prevent creating campaigns that can never run or that retroactively claim to have started in the past.

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User permissions

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Push notifications in campaigns

Push Notification is now available as a delivery channel in campaigns alongside Email, SMS, and WhatsApp:
  • Link any active push notification template from the Communication module to a campaign
  • Supported campaign types: Promotional, Occasion Reward, and Reward to Members
  • Performance metrics per campaign show Total Sent, Success, and Failed counts for push delivery
  • Notifications are delivered after the campaign cron executes, not immediately on activation

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Rule-Based Campaigns

Campaigns (Rule Based) is a separate campaign type available when enabled via a program-level feature flag under Program Settings → Modules → Engage:
  • The toggle is independent of the standard Campaigns module and defaults to OFF
  • When enabled, rule-based campaigns appear in the Campaign module alongside standard Broadcast campaigns
  • Contact your Loyalife administrator to enable this feature for your program
Maker-Checker approval support for rule-based campaigns will be available in a future release.

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Troubleshooting

A member who should qualify is not receiving the campaign reward.
  • Verify the campaign is Active (past start date, before end date).
  • Check that the member is in the target segment. Dynamic segments update in real time; Frozen segments use the snapshot from when the segment was frozen.
  • Confirm the qualifying transaction occurred within the campaign’s start and end date window.
Campaign is not visible to a team member.
  • Check their role permissions — they need at least View access for the Campaigns module.
Points awarded by campaigns — broadcast or triggered — are recorded as Credit By Bonus entries on the member’s ledger. To report on campaign-driven point awards, filter Transactional reports by Credit By Bonus and check the Narration column for the campaign source.