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Visibility claims are submissions where retailers or merchandisers upload photographs to prove they have displayed a product, shelf arrangement, or promotional banner at their physical location. Approving a visibility claim credits loyalty points that have been system-calculated based on the associated visibility asset.

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What are visibility claims

When a visibility program is active, retailers and merchandisers can submit photo evidence directly from the mobile app.
Visibility — Pending Actions tab showing Approval Workflow with 17 submissions in queue, and claims list with Partner Name, Claim ID, Submitted On, Merchandiser Upload (Yes/No), and Actions columns
Visibility — All Status tab showing the same columns with a Status column added, displaying Approved, Pending Approval, and Pending with Other status badges for each submission
The admin portal provides a structured review workflow so approvers can assess both images and partner details before making a decision. Visibility claims appear in claim reports and audit logs. You can filter any report by Claim Type = Visibility to isolate them.

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Reviewing a visibility claim

Open a claim to see the full detail view, which is divided into the following sections.

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Approval workflow header

Shows how many claims are currently in the queue and your position within it. Use this to navigate between claims without returning to the list.

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Claim details

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Image evidence

Two image slots may be present, either separately or together.
View Submission detail for claim #3659 showing Partner Upload panel with a shelf product photo, Merchandiser Upload panel showing Awaiting image placeholder, Partner Details section with partner name and submission timestamp, Merchandiser Details, Reward Points section, and Timeline with claim submitted entry
Both images can coexist on the same claim. Review each image independently before making a decision.

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Partner details

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Merchandiser details

This section is shown only when a merchandiser image is present on the claim.

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Reward points

Displays the points that will be credited if the claim is approved. This value is read-only and calculated by the system based on the visibility asset configuration.

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Timeline

A full audit trail of every action taken on this claim, including timestamps and user details. See Timeline and audit trail below.

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Taking action

1

Open a pending claim

Go to Partners & Promotions > Claims Management > Visibility and select Pending Actions. You can open a claim from the list or use the Start Approval button in the Approval Workflow section to work through the queue in order. You can also open a claim from the row-level action menu.
2

Review image evidence and partner details

Examine both the Partner Upload and the Merchandiser Upload (if present). Check the coordinates, submitted date, and any remarks.
3

Approve or reject

Select the appropriate action:
  • Approve — opens a confirmation modal. Enter a mandatory reason (maximum 50 characters) and confirm. Points are credited to the partner immediately. This action cannot be reverted.
  • Reject — enter a mandatory reason. No points are credited.
  • Exit Workflow — closes the current claim and returns you to the queue without taking any action.
Approving a visibility claim is irreversible. Points are credited immediately upon confirmation and cannot be recalled through the admin portal. Review the image evidence carefully before approving.

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Timeline and audit trail

Every approval and rejection is recorded in the timeline section of the claim, showing the approver’s name, action taken, reason provided, and timestamp. Use the timeline to understand the full history of a claim.

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Permissions

Access to visibility claims is controlled by two permissions.
At least one of Approve Visibility or Approve Assigned Visibility must be assigned to a user before they can access the visibility claim approval workflow.

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Reporting

Visibility claims are included in the standard claims reports. To isolate them, apply the Claim Type = Visibility filter when running or exporting a report.